Dreamfish Wave Campaign

From Dreamfish

Name: Dreamfish Wave Campaign

Contents

[edit] Project Description

The Wave Campaign is the member drive to launch the Dreamfish network, which enables low-income entrepreneurs to earn a wage for food and shelter, and build sustainable work for all. The campaign raises awareness about Micro-entrepreneurship as a force to alleviating poverty.

The campaign comes in waves. Each wave is four months long. There are three waves: June - September; October - January; February - May. Each Wave targets different audiences in the ecosystem.

To get involved, contact: Tiffany von Emmel

[edit] Status

[edit] Goals

  • Enable entrepreneurs to realize $100K in revenue and investment
  • Provide jobs on Dreamfish service teams through sponsorship of positions - (specify positions, and amount to raise)
  • Create healthy initial conditions for Dreamfish Network ecosystem
  • Membership Drive 
  • Re-engage existing members

[edit] Audiences

We are choosing to focus on reaching out to our current networks during the first Wave, and attract the early adopters with those networks.

Dreamfish's current network includes:

  • community change agents
  • organization development consultants
  • Facilitators
  • grassroots ngo leaders
  • wiki people
  • many social good people we do not have details on
  • Partner organizations for M.E.s

For marketplace ecosystem effects, we also want to reach out to people who can serve and be served by the people above. This includes: Web developers, Bookeepers, virtual assistants.


Over the second and third wave, we will expand to different audiences and markets.

[edit] Teams and Projects

[edit] Dreamfish Service Team Leads

[edit] Wave Marcom Team

[edit] Wave D.I.Y. Project

[edit] Wave Event Project

[edit] Dreamfish Service Teams supporting the Dreamfish_Wave_Campaign

[edit] Community Management Team

[edit] User Experience Team

[edit] Partnership Development Team

[edit] Dreamfish Developer Projects

[edit] Revenue Team

[edit] How each Wave Works

There are three waves. Each wave is viral and each wave gets bigger in size. Here is how a wave works:

[edit] 1. Call to Waves!

A user sees video on facebook, Df.com front page, blogs. In this video, Tiff gives call to action and explains why your supporting micro-entrepreneurship will give people food and shelter, and change the economy. This call to action is given in English. In later wave, we provide messages in Spanish, Urdu, French, Danish, Japanese.

[edit] 2. Make Waves! - Recruit M.E.'s

  • Instructional video to create and upload short D.I.Y video with cell phone/camera of you or other.
  • Instructions to list themselves and their projects on network.
  • instructions are translated in Spanish, Japanese, Urdu, French, Chinese, Danish.

[edit] 3. Catch Waves!

"online auction"ish experience

We will reach out to micro-investors and people looking to hire to Dreamfish network to hire, invest, loan or partner with an entrepreneur.

  • User watches, and shares videos. At end of video, user clicks on url to connect with an entrepreneur.
  • User hires or invests in micro-entrepreneurs services and products. In the process, user signs up to be Df member.
  • Each time that someone tips an entrepreneur, the action of giving is seen on individual's friends' Twitter stream. We will likely use Tipjoy.
  • Participants then spread news of upcoming events on twitter, email newsletter, facebook, linkedin ....

[edit] 4. Wave Event!

An event marks the end of one wave cycle and the beginning of next wave cycle. The first event is on Labor Day, peer-organized, inspiring, ME's, funders come together on same day in different regions, connected with Twitter. At these events, final pledges are given to hire or fun micro-entrepreneurs. At each event, participants can see an ensemble of pledges from around the world on a projection screen with Twitter stream.

[edit] Tools We Use

[edit] Timeline

The campaign comes in waves. Each wave is four months long. There are three waves: June - September; October - January; February - May Each Wave targets different audiences in the ecosystem.

During the first wave, we are working with smaller sets of people to represent our audiences, in order to pilot, learn with our users, and evolve the network.

[edit] June

  • Raise funds for this project
  • identify path for auction experience
  • website production for campaign
  • produce 5 more Wave videos of M.E.s to communicate diversity of network ecosystem
  • Produce the ad - Wave Campaign Ad Project
  • Produce the D.I.Y. video and webpage
  • Sign sponsors and endorsements

[edit] July - Make a Wave!

  • email kick off July 4th celebrate freedom with Make a Wave!
  • outreach to investors
  • press release

[edit] August - Catch a Wave!

[edit] September

  • September 7th - Labor Day Events

[edit] October - January

[edit] February - May

[edit] Meetings

All Teams:

Tools:

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